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Email Marketing Tutorials + Guides

Here are some email marketing courses and guides:



From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

By Chad S. White

CreateSpace Independent Publishing Platform
Paperback (488 pages)

Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success
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Product Description:
Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing

By Marie G

Released: 2017-07-19
Kindle Edition

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing
 
Product Description:
Are you effectively growing your subscriber list? Would you like to learn how to create dynamic lead magnets that convert visitors into subscribers? Email marketing, blogging and affiliate programs have created vital new channels for commercial enterprise. They are also channels that are too often misunderstood.

If you have ventured into these waters, you will have run across the phrase - The money is in the list. This statement is very true. Yet too often, after several months of effort, the only people on our email lists are Facebook friends or those who share our last name. If you find yourself in this same situation, it may be time consider a change in marketing strategy. You can create dynamite new strategies to convert leads and build a high-performance list. How is this done?

What value are you providing your prospects? What problem are you solving for them? How To Create A High Value Lead Magnet To Quickly Grow Your Email List, is a mini-guide that provides an understanding of the importance of lead magnets and how to create them. You will learn what a lead magnet is as well as the crucial role they play in email marketing. You will learn the required key elements to make a lead magnet convert. The author provides examples and descriptions of different kinds of lead magnets. Also included is a list of tools (both paid and free) to create lead magnets based on their type. This Kindle Short Read will provide the tools you need to jumpstart your email marketing campaigns.

Don’t leave your success to chance. Separate yourself from the herd. Download this quick read and give yourself the cutting-edge you need to captivate your audience, grow a dynamic list, and generate revenue.

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

By Jeb Blount

Wiley
Hardcover (304 pages)

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
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  • Wiley
Product Description:

Ditch the failed sales tactics, fill your pipeline, and crush your number

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.

The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.

Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.

This book reveals the secrets, techniques, and tips of top earners. You’ll learn:

  • Why the 30-Day Rule is critical for keeping the pipeline full
  • Why understanding the Law of Replacement is the key to avoiding sales slumps
  • How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
  • The 5 C’s of Social Selling and how to use them to get prospects to call you
  • How to use the simple 5 Step Telephone Framework to get more appointments fast
  • How to double call backs with a powerful voice mail technique
  • How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
  • How to get text working for you with the 7 Step Text Message Prospecting Framework
  • And there is so much more!

Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.

In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.

Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, ... using web analytics and Google Analytics

By Magnus Unemyr

CreateSpace Independent Publishing Platform
Paperback (234 pages)

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, ... using web analytics and Google Analytics
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Product Description:

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

• Learn more about current trends in Internet marketing, including inbound marketing

• Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

• Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

• Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

• Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

• Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

• Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

• Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

• Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

• Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

By Chris Baggott

Wiley
Hardcover (304 pages)

Email Marketing By the Numbers: How to Use the World s Greatest Marketing Tool to Take Any Organization to the Next Level
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Product Description:
Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect fromCFOs and CEOs who care about the bottom line. Baggott, author ofthe award-winning blog 'Email Marketing Best Practices,' clearlyexplains how to make your campaigns perform measurably better. Thesecret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fractionof the attention given to other, fancier media. This week you'llprobably hear far more about mobile videocasting (or some suchfashion) than you will about email marketing. You can help correctthis imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded withpractical advice and recommendations from some of the best minds inthe industry. Email Marketing by the Numbers should be readby everyone in the industry who wants to profit from acquiring andretaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect,Knowledge Base Marketing, and author of Strategic DatabaseMarketing

"Amidst the confusion and changing landscape of the Web, Baggottis one of the clear thinkers who can cut through the hype and helpyou understand how to drive revenues through the use of marketingtechnology."
—Scott Burkey, Business Development Executive, Definition6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email2.0 to a new level. In Email Marketing by the Numbers, hegives marketers instructions for creating one-to-one conversationswith prospects and customers. This book should be on the desk ofevery marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Product Description:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Email Marketing: This Book Includes Email Marketing Beginners Guide, Email Marketing Strategies, Email Marketing Tips & Tricks

By Mr Eric J Scott

CreateSpace Independent Publishing Platform
Paperback (254 pages)

Email Marketing: This Book Includes  Email Marketing Beginners Guide, Email Marketing Strategies, Email Marketing Tips & Tricks
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Product Description:
Take your business’s email marketing to the next level!


Could your business be doing better? That’s better by any metric—more clicks, increased conversions, higher sales? Unless you’re doing something very wrong, the answer is most assuredly “yes!” That’s where email marketing comes in.

For the first time, author and marketer Eric J. Scott has compiled his three fantastic books on email marketing into one box set! Click “Buy Now” at the top of the page, and you’ll have all the information you need to bring your business up to speed with the latest tech and e-commerce trends, and get it ready for the future with the cutting edge of email marketing!


Eric J. Scott gives you all the ins and outs of email marketing.


New to making email work for you and your business? No problem! Email Marketing: Beginners Guide to Dominating the Market with Email Marketing is a foundational text that fills you in on all the terminology and background you need to know. Learn the definitive answer to every question you might have about the topic of email marketing, such as:

What is email marketing and why should I use it?

How do I start an email marketing campaign?

What do I need to include in my emails?


By the end of the Beginners Guide, you’ll be all ready to avoid any pitfalls on your road to marketing your business effectively!


Step up your marketing game by engaging your audience and building authority at the same time.


What is authority? How does it increase my business’s metrics, and more importantly, how do I get more of it?


The answer to these questions and more is found within the second volume in this marketing compendium, Email Marketing: Strategies to Capture and Engage Your Audience, While Quickly Building an Authority. Developing authority is a surefire way to improve your business’s metrics, so follow Eric J. Scott’s introductory, intermediate, and advanced authority building techniques to increase the power of your email marketing campaign in a flash!


Increase your credibility with tips and tricks from the best in the email marketing business!


Finally, once you’ve started your email marketing adventure and built authority within your campaign, improve credibility (and clicks!) with clients in Email Marketing: Tips and Tricks to Increase Credibility. Harness Eric J. Scott’s tips to build credibility in every part of every email you send, from the subject line to how you curate your email list. By the end of this third fantastic email marketing handbook, your business will be ready to take the internet by storm!


 
 

 
   
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