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Advertising In Ezines
Your can promote your web site, your business, your own ezine, or even your
affiliate links by placing ads in other
people's ezines.
Ezine publishers may offer a number of options, such as:
- Top Ads: Usually large ads at the top of the ezine.
- Bottom Ads: Usually large ads at the bottom of the ezine.
- Classified Ads: Small (usually a couple of lines) ads that appear in the ezine.
- Solo Ads: Large ads which are sent out separately (by themselves)
from the regular issues of the ezine.
Obviously, you will want to ensure your ads produce the best results possible,
so here are a couple of quick tips;
- Learn to write as effectively as possible:
You will should find the
copywriting tutorials and guides that
we have listed helpful.
You might also want to study successful marketing email campaigns of others.
- You absolutely, positively must Track Your Ads
This is absolutely essential, as without you will be simply guess which of
your ezine advertising campaigns are effective, and which are not.
I recommend that you use a different tracking code for every single advert
that you place - and keep good records of all your tracking codes. That
way you will know, exactly which ezines (and what ad copy) is producing
the responses. Over time, you'll be able to home in on the most effective
advertising text, and the most effective ezines to place ads in.
Resources:
Related Links
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