Other Email Marketing Ideas

Tell A Friend

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Marketing With Tell A Friend

Tell A Friend forms, are forms that users fill out on your web site, to tell their friends about your site. When a person fills out the form, each of their friends is sent your URL together with a message inviting them to visit.

Most people won't fill out these kinds of forms unless they have some reason to do so - either there is something that they know their friends will like - or they are being offered some kind of incentive to tell their friends.

However... if you can get people to actually use your forms, they can be super effective in increasing web site traffic. Who wouldn't visit a web page that a friend took the trouble to tell them about?

So, the question is how do you get people to use your Tell A Friend forms?

Here's a few ideas:

You could offer a free product, free download, free eBook, free report, etc. to the person filling in the form (the sender).
If you sell an info-product (eBook, report, etc.), you could offer a free version, only if a person uses the form - otherwise they have to pay to get it. The free version doesn't necessarily have to be your main top-of-the-line product.
You could offer free entry into a sweepstake or contest to the sender.
If you have an affiliate program, you could allow the sender to insert his own affiliate ID, and earn commission if his friend buys (but be careful with this one, as this can easily be abused by affiliates spamming people they don't know or who wouldn't want their email).
You could design your pages, so the people will want to send them to their friends. For example, if you saw a real hilarious joke or cartoon on the web - wouldn't you want to tell your friends?

Some clever webmasters have even taken this idea to the point where their Tell A Friend system is practically an eCard site.

Implementing Tell A Friend

Tell A Friend can be implemented on your own site (recommended) using an ASP, CGI or PHP script) - or can be implemented through somebody else's server ("Remotely Hosted").

We think it is generally better to use your own site for Tell A Friend, because, most Remotely Hosted services place their adverts (instead of yours) either in the messages, or during the browser display during form processing.

The Tell A Friend scripts that we have listed are divided into categories based on how they are implemented. If you use an ASP, CGI or PHP script, you will of course need a web host that supports the facilities needed to install the particular script that you choose.

In the resource section, you'll find following categories of Tell A Friend scripts:

One Additional Tip

If a lot of people are using your Tell A Friend system, you could offer Senders, at the time they fill out the form:

The option of subscribing to your ezine.
The option to sign up for Co-Registration offers (thus making you some extra money).

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

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