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Copywriting Tutorials + Guides

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From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

By Robert W. Bly

Brand: Holt Paperbacks
Released: 2006-04-04
Paperback (432 pages)

The Copywriter s Handbook: A Step-By-Step Guide To Writing Copy That Sells
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Product Description:

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed are
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

Mark Shaw
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Copywriting Successful Writing for Design Advertising and Marketing
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)

By Neville Medhora

Neville Medhora
Paperback (54 pages)

This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks)
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Product Description:
Learn how to get what you want....
Learn how to increase conversion rates on anything....
Learn how to make it easier to write anything (using formulas and mind-hacks).

The information in this book has turned keystrokes from my fingers, into millions of dollars in sales.

Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.

This is an incredibly short book (about 54 pages) that you can read in one sitting. If this book gives you even one tip that increases the performance of your writing....(and keep in mind, writing is a skill you will keep your whole life)....then this will be a fantastic investment for yourself.

This information is laid out in the same way I made my famous KopywritingKourse. The structure of that course just naturally taught people how to write better in a logical and fun way.

This book is in the same format, except you can go over it anywhere (although watch the video KopywritingKourse for live examples).

I invite you to spend 45 minutes with me reading this book.

STEP 1.) Grab a beverage of your choice. I prefer a beer or tea when reading.
STEP 2.) Grab a notepad and pen before starting (for notes)
STEP 3.) Find a very comfortable place to sit and read this book.
STEP 4.) Begin absorbing these mind-hacks and formulas laid out in the book....and apply them to your own writing.

Enjoy the book, and please contact me if you have any questions before buying!
Neville Medhora :: NevMed@gmail.com :: 713.301.1546

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

imusti
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley & Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

By David Garfinkel

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
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Product Description:

In this book, you’ll learn how direct marketers shatter sales records with the written word.

Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.

There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

You’ll discover:

• How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative optism: a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!

By Bond Halbert

Halbert Bond
Paperback (118 pages)

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
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  • The Halbert Copywriting Method Part III The Simple Fast Easy Editing Formula That Forces Buyers to Read Every Word of Your Ads
Product Description:
WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing.  All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but...  All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy.  Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic.  The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake.  Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies.  If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will.  This simple to use formula is great for...  • Punching up your own copy • Smoothing out copy created using templates  • Cleaning up ads generated by copywriting software  Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

Contagious: Why Things Catch On

By Jonah Berger

Berger Jonah
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write

By Nick Daniel

Released: 2015-10-15
Kindle Edition (141 pages)

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
 
Product Description:

Earn Top Copywriting Dollars Writing for the Health Market



The health market is one of the most lucrative niches for copywriters - and it's growing fast. This book - written by a leading health copywriter - reveals dozens of proven strategies for writing health promotions that earn big revenue for your clients, and big royalties for you.

It's also packed with real examples, from dozens of successful promotions.

If you want to bring your copywriting to the next level, and earn top fees and royalties from the best clients in the business, you should read this book.

If you're earning less than $10,000 for writing a long-form sales letter, you should learn the strategies in this book.

If you've just started out, and need a fast-track to the top - you should devour this book from cover to cover.

Make $13,000 Writing Just One Sales Letter for the Health Market



The author, Nick Daniel, works for some of the biggest names in the business - including Agora, Dr. Sears (Primal Force) and The Healthy Back Institute.

His secrets…to finding copywriting success in the health market…writing direct mail copy that sells...and winning some of the biggest clients in the industry…are all in this book.

If you want to take your copywriting to the next level…increase your fees and royalties…and win contracts to write direct mail copy that sells... with top-paying clients…then this is the book you need.

In The Wealthy Health Copywriter Nick reveals:

- 14 little known secrets to writing extraordinary headlines for the health market...
- 6 health market sales strategies that work every time...
- Nick's B-E-S-T Headline Formula - for headlines which really sell...
- 6 common health copy mistakes and how to fix them...
- Direct and indirect headlines and when to use them...
- How to get the most out of interviewing your client...
- How to find and use case histories, clinical trials and research studies...
- Nick's 6 top health credibility hacks...
- How to use stories and similes to create gripping copy...
- …and much, much more...

Follow the copywriting advice in this book, and you can write great sales letters, and really make money writing, by increasing your copywriting fees and royalties in record time.

Whether you want to make money freelance writing, or work for an agency, this book will help you earn more by boosting the success of your sales letters and direct mail copy.

Higher Fees, More Royalties, Bigger Clients



The Wealthy Healthy Copywriter tells you exactly how to write a winning promotion that you can charge $13,000 or more for, and that will bring in thousands more in royalties...

Forget about paying thousands of dollars for online courses on direct mail marketing, direct mail copywriting, or writing sales letters that sell.

Everything you need is right here in this book.

Pretty soon, you’ll have top clients begging you to work with them.

What’s stopping you from bringing your copywriting and sales letters to the next level, and earning top fees and royalties from the best clients in the business?

Scroll to the top and click the Buy Now button.

The Copywriting Playbook: How To Make People Buy Your Sh*T, Even If You Suck At Selling

By Carlos Redlich-Galindo

Ingramcontent
Paperback (104 pages)

The Copywriting Playbook: How To Make People Buy Your Sh*T, Even If You Suck At Selling
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  • The Copywriting Playbook How to Make People Buy Your Sh t Even If You Suck at Selling
Product Description:
If you're looking at this book, it's because you want to learn how to write words that transform into money. The truth is, most folks think writing the way your English teacher forced you to is the way you should write to persuade others. That's wrong. Dead wrong. In this book, you'll discover the proven and time-tested copywriting principles specifically designed for beginners just getting started. You'll also get access to swipe files and templates you can use to get rolling right away. This simple playbook will be your trusted guide as you go through the trenches of the direct-response marketing world.

Start & Run a Copywriting Business (Start & Run Business Series)

By Steve Slaunwhite

Brand: Self-Counsel Press
Released: 2005-06-30
Paperback (232 pages)

Start & Run a Copywriting Business (Start & Run Business Series)
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Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.

 
 

 
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