How To

Format Your Ezine - Long Links

EzineBlast.com
Opt-in Email Marketing
  MarketingBlast.com
Internet Marketing
  PressBlast.com
Press Releases + Publicity
  Free
Stuff

 
Menu

 Home



 Your Own Ezine

   Start an Ezine
     The Sales Trap

   Formatting
     HTML vs Text
     Formatting Tips
     AOL + Links
     Long Links

   Make Money
     Advertising
     Affiliate Programs
     Co-Registrations
     Your Own Products

   Get More Subscribers
     Pass It On
     Incentives
     Swapping Ads
     PopUp Boxes
     PopUp Exchanges
     Co-Registrations
     Buy Subscribers
     Buy Leads + Lists
     Promote Offline
     Ezine Directories



 Other People's Ezines

   Advertise in Ezines
     Why You Must Track

   Write Articles
     10 Benefits
     The Secret To...



 Other Ideas

   eCards
   Safelists
   Sigs
   Tell A Friend



 What Is

   Ad Tracking
   Autoresponder
   Co-Registration
   eCards
   Ezine/Newletter
   Opt-In
     Double Opt-In
     Single Opt-In
   Spam
   Solo Ad
   Tell A Friend



 Forums



 Resources

   Ad Tracking
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Auto Responders
     ASP
     CGI/Perl
     PHP
     PC Based
     Remotely Hosted

   eCards
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Mailing Lists
     ASP
     CGI/Perl
     PHP
     PC Based
     Remotely Hosted

   Tell A Friend
     ASP
     CGI/Perl
     PHP
     Remotely Hosted

   Tutorials + Guides
     Ads + Copywriting
     Email Marketing



 Links
 

 
Discover How To Capture Hidden Profits!
Increase sales dramatically, lower costs, build lasting customer relationships, and increase your web profits!
FREE Test Drive!

Other Cool Web Sites



E-Newsletters That Work
 


   

Formatting Your Ezine - Long Links

Sometimes you might want to link to a really long URL (especially if you participate in affiliate programs) - but will it display correctly in the reader's email program?

Affiliate or associate programs can be a great way to earn money online. The general idea is you put links to a merchant on your web site, and earn a percentage of each sale you refer. (See How To Make Money with Affiliate Programs).

Some affiliate programs (but not all - read the rules for the programs that you're in) also allow you to place affiliate links in e-mails, and opt-in e-mail newsletters.

If you run an Ezine (or can buy Ezine advertising cheaply), this can be a easy way to earn extra money. Especially if it's your own Ezine, readers who trust your opinions, will buy, if a given strong personal recommendation (but don't recommend a duff product and risk losing your hard-earned reputation).

One program with affiliate programs, is that some affiliate programs generate really long link URLs. These don't work well in e-mail, as they either tend to break in mid-line, or the reader's e-mail program may not make such long links clickable.

Here's a fictional example affiliate link which illustrates the point:
http://www.merchant.com/buy.cgi?affiliate=name&product=prodname123456&track=789

There are a number of ways round this problem, that allow you to use shorter URLs:

(In each case replace URL with the full affilate link URL including the initially http://).
  1. Use a Perl script which redirects to the affiliate URL:

    In order to use this technique, you will need access to CGI scripting on your web site. Here's a sample Perl script (check your web site's Perl path as you may need to modify the first line, upload in ASCII, and CHMOD to make sure it's an executable program):

    #!/usr/bin/perl
    print "location: URL\n\n" ;


  2. Use an ASP script which redirects to the affiliate URL:

    This is for those of you with NT hosts. Here's an example:

    <%
    Response.Buffer = true
    Response.Redirect "URL"
    Response.Flush
    Response.End
    %>


  3. Use the meta-refresh tag.

    This is the crudest solution, but works fine, and doesn't need any programming knowledge. Here's an example:

    <HTML>
    <HEAD>
    <TITLE>Please wait</TITLE>
    <META HTTP-EQUIV="Refresh" CONTENT="1; URL=URL">
    </HEAD>
    <BODY>
    You should be redirected to the correct site in the next few seconds.
    <BR><BR>
    <A HREF=URL>Click Here</A> If you are not redirected.
    </BODY>
    </HTML>
Once you have a page or script installed, then give the name of the page or script instead of the affiliate link in your newsletter.

Most web hosts allow you to add a default file to each directory (index.cgi, default.asp, index.html, index.htm or some such name), so if you make a special directory containing just the relevant file, you'll be able to give a really snappy URL like this:
  • If http://www.yoursite.com/merchant/index.cgi is the name of the script (and index.cgi is the default name for your host).

  • Then http://www.yoursite.com/merchant is a short and snappy URL you can use in e-mail marketing.


Advanced Versions



While the above is a great basic technique to have in your arsenal, one of the limitations is that it doesn't allow you to track which ads are generating responses.



I am a firm believer in tracking your advertising (the proof of the pudding is the fact that it works as a method of incrementally improving results and increasing revenue), so I highly recommend that you don't just stick to the basics. There are lots of sophisticated scripts which allow tracking, see resources for ad tracking.


Click Here

< < Previous
 

 
 

 
Click Here

 
   
With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Privacy     Terms Of Use

Copyright © 2000-2008, Answers 2000 Limited
 
 
   
In Association With Amazon.com
All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.

Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.