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Single Opt-In: Definition

(Not Recommended)

Single Opt-In is a process where users give permission ("Opt-In") to be mailed by performing a single step.

The most common single opt-in process is one where users subscribe to a mailing list by simply entering their email address into a form on a web page.

(The main alternative to single opt-in is "double opt-in").
  • The main advantage of single opt-in is that because subscribing to a mailing list is so easy, some people subscribing do not forget to complete the process (as can happen with double opt-in), and thus the number of subscribers is maximized.

  • The main disadvantage of single opt-in is that because a person's email address is entered only once, it is possible that somebody can either mistype their email address (and accidentally subscribe somebody else), or even deliberately and maliciously enter somebody else's email address.
Although you may gain a few subscribers by using a single opt-in process (as compared to a double opt-in process), we can NOT recommend using single opt-in. We think that you really do NOT want to send emails to people who didn't subscribe to your newsletter, and who are only listed by mistake (or somebody else's maliciousness). In other words, in our our opinion, we feel that the risks of using single opt-in are simply too great, and for this reason, we recommend that you always use a double opt-in process.




 
 

 
   
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