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Formatting Your Ezine - HTML versus Text
The traditional way to publish an ezine (email newsletter) is as plain text.
As all email programs can handle plain text, that way, you
know that absolutely everybody who receives the ezine should be able to read it
(provided you follow some formatting tips).
Of course plain text is none too exciting. You can't put in fancy layout,
graphics, animations, etc.
If you want to overcome the limitations of plain text, you might consider
publishing your newsletter as HTML. The trouble is - not everybody can
read HTML email. So what could you do?
- You could consider publishing two versions of your newsletter - a text
version and an HTML version (of course this is more work for you).
When people subscribe to your newsletter, they will need to choose which
version to subscribe to (if you're mailing list script can't handle this,
simply set up two different mailing lists one for the text version, one for
the HTML version).
- You could just publish the email newsletter only as HTML. For people who
can't receive HTML emails, you could post a copy of the HTML newsletter
on your web site (which they can view with their web browser), and simply
send them a notification when new editions are available to view online.
- You could just publish the newsletter only as plain text. For any
bits that need fancy formatting, etc., give the information on your web
site, and tell them the URL in your newsletter.
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